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Partners launch downtown awareness campaign

Posted March 26, 2019

image of digital ad
Digital ads encourage viewers to take a free site selection tour of downtown Fort Worth.

Downtown Fort Worth, Inc. (DFWI) and downtown high-rise office building owners have partnered to launch a digital marketing campaign directed to out-of-market corporate location decision makers.

DFWI hired the Balcom Agency with Public Improvement District funding approved by the City Council for the campaign research and creative messaging development. Office building owners have funded the purchase of digital ads in select markets. The campaign will increase awareness of downtown Fort Worth as an attractive and competitive corporate location in Texas.

“The goal is to deliver downtown Fort Worth ads to corporate decision makers in markets that have exported businesses to DFW in recent years,” said DFWI President Andy Taft.

“Downtown property owners came together in this unique collaboration to build a megaphone to tell the downtown story. This is the start of a multiyear effort to increase downtown’s national brand and availability awareness,” said Johnny Campbell, president of Sundance Square.

The campaign features Fort Worth’s business-friendly environment and highlights reasons for relocating here. Top attributes include the work force, access to DFW International Airport, abundance of office options and a beautiful, walkable downtown.

Sundance Square, Red Oak Realty, 777 Main, TIER REIT and Anthracite Realty Partners funded the ad campaign’s first phase. The Fort Worth Chamber of Commerce is participating though lead servicing assistance.

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Egg Hunt Eggstravaganza at MLK Jr. Community Center: 5 p.m. April 19, 2019; MLK Jr. Community Center, 5565 Truman Drive.

Fort Worth Crud Cruiser Event: 9 a.m. April 20, 2019; Casino Beach Park , 7451 Watercress Drive, Fort Worth 76135.

Egg Hunt Eggstravaganza at Fire Station Community Center: 10 a.m. April 20, 2019; Fire Station Community Center, 1601 Lipscomb.

Egg Hunt Extravaganza at Andrew Doc Session Community Center: 10 a.m. April 20, 2019; Andrew Doc Session Community Center, 201 S. Sylvania Ave.

Egg Hunt Eggstravaganza at Thomas Place Community Center: 10 a.m. April 20, 2019; Thomas Place Community Center, 4237 Lafayette Ave.

Easter Eggstravaganza at Victory Forest Community Center: 11:30 a.m. April 20, 2019; Victory Forest Community Center, 3427 Hemphill.

Egg Hunt Eggstravaganza at Eugene McCray Community Center: noon April 20, 2019; Eugene McCray Community Center, 4932 Wilbarger.

Egg Hunt Eggstravaganza at Como Community Center: noon April 20, 2019; Como Community Center, 4900 Horne St.

Fort Worth Crud Cruiser Event: noon April 20, 2019; Diamond Hill Community Center , 1701 N.E. 36th St, Fort Worth 76106.

Egg Hunt Eggstravaganza at Riverside Community Center: noon April 20, 2019; Riverside Community Center, 3700 E. Belknap St.

Compost 101: 1 p.m. April 20, 2019; Fort Worth Botanic Garden Compost Outpost, 3408 West Freeway.
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Egg Hunt Eggstravaganza at Northside Community Center: 2:30 p.m. April 20, 2019; Northside Community Center, 1100 NW 18th St.

Canceled Collective Bargaining Negotiations with the International Association of Fire Fighters, Local Union 440: 9 a.m. April 22, 2019; IAFF Local 440 Office, 3855 Tulsa Way.
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Building Standards Commission Pre-Meeting: 9 a.m. April 22, 2019; City Hall, City Council Conference Room 290, 200 Texas Street.
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Building Standards Commission Meeting: 9:30 a.m. April 22, 2019; City Hall, Council Chamber, 200 Texas Street.
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Trinity Metro Board of Directors Meeting: 3:30 p.m. April 22, 2019; Fort Worth Central Station, 2nd floor Community Room, 1001 Jones Street.
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Northside Area Community Meeting: 6:30 p.m. April 22, 2019; Northside Community Center, 1100 NW 18th St.

Northside Area Community Meeting: 6:30 p.m. April 22, 2019; Northside Community Center, 1100 NW 18th St.

Collective Bargaining Negotiations with the International Association of Fire Fighters, Local Union 440: 9 a.m. April 23, 2019; IAFF Local 440 Office, 3855 Tulsa Way.
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Residential Board of Adjustment Special Called Meeting Work Session: 9 a.m. April 23, 2019; City Hall, Second Floor, City Council Chamber, 200 Texas Street.
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Residential Board of Adjustment Special Called Meeting Public Hearing: 10 a.m. April 23, 2019; City Hall, Second Floor, City Council Chamber, 200 Texas Street.
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Canceled City Council Work Session: 3 p.m. April 23, 2019; City Council Conference Room 290, Second Floor, City Hall, 200 Texas Street.

Civil Service Commission: 6 p.m. April 23, 2019; Bob Bolen Public Safety Complex Auditorium, 505 West Felix Street.
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How to Form an LLC or Corporation in One Day in Texas: 6:45 p.m. April 23, 2019; SCORE Conference Room at the Business Assistance Center, 1150 South Freeway.
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Canceled City Council Meeting: 7 p.m. April 23, 2019; City Council Chambers, Second Floor, City Hall, 200 Texas Street.

Metropolitan Area EMS Authority: 10 a.m. April 24, 2019; MedStar Mobile Healthcare, 2900 Alta Mere Drive.
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City Plan Commission Work Session: noon April 24, 2019; City Hall, second floor, Council Conference Room 290, 200 Texas Street.
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City Plan Commission Public Hearing: 1:30 p.m. April 24, 2019; City Plan Commission Public Hearing, 200 Texas Street, 2nd floor, Council Conference Room 290.
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Park and Recreation Advisory Board: 4 p.m. April 24, 2019; Thomas Place Community Center, 4237 Lafayette Avenue.
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South Wayside Area Sewer Improvements Project Meeting: 6:30 p.m. April 24, 2019; Victory Forest Community Center, 3427 Hemphill St.

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Fort Worth Public Improvement District #14 Advisory Board Meeting: 9 a.m. April 25, 2019; Downtown Fort Worth Inc. Offices, 777 Taylor Street, Suite 100.
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Urban Design Commission Special Called Public Hearing: 10 a.m. April 25, 2019; City Hall, 2nd floor, Council Chamber, 200 Texas Street.
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Financial Statements Basic for Small Businesses: 11:30 a.m. April 25, 2019; SCORE Conference Room at the Business Assistance Center, 1150 South Freeway.
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