Home > News

Will Rogers Memorial Center gets a new logo

Posted April 3, 2018

Archived Content Information and links provided may no longer be accurate.
New logo for Will Rogers Memorial Center
The new logo was created by Ray Gallegos with Utility Design Co.

Will Rogers Memorial Center has a new logo that features its most notable structure: Pioneer Tower.

“While we love the western heritage of Fort Worth’s Molly logo, we needed to develop a better sense of identity for Will Rogers Memorial Center,” said Kirk Slaughter, Fort Worth’s director of public events. “Will Rogers Memorial Center has become one of the most significant equestrian event centers in the world, and since we are marketing to and competing for the top equine events from across the U.S., we feel it is important and the right time to create a better sense of visual identity with a new logo and rebranding.”

The architecture, history and Art Deco style were fundamental features in developing the new logo, and since Pioneer Tower is Will Rogers Memorial Center’s most notable structure, it made sense to feature it in the new mark.

Ray Gallegos with Utility Design Co. created the new mark and logo.

Get articles like this in your inbox weekly. Subscribe to City News

City News

Calendar

Minority and Women Business Enterprise Advisory Committee: 11:30 a.m. Dec. 14, 2018; James E. Guinn Building, First Floor, Pharma Fab Conference Room #116, 1150 South Freeway.
View the agenda »

Holiday Movie Night at North Tri Community Center: 6 p.m. Dec. 14, 2018; North Tri-Ethnic Community Center, 2950 Roosevelt Ave.

Code Rangers: 9 a.m. Dec. 15, 2018; Hazel Harvey Peace Center for Neighborhoods, 818 Missouri Ave.

Mayor Betsy’s Jingle Bike & Ball: 10 a.m. Dec. 15, 2018; Chesapeake Plaza, 100 Pier 1 Plaza.

Trinity Metro Board of Directors: 3:30 p.m. Dec. 17, 2018; Intermodal Transportation Center, Second Floor, Community Room, 1001 Jones Street.
View the agenda »

Disciplinary Appeal of Three-Day Suspension of Roger Ballard: 9 a.m. Dec. 18, 2018; Bob Bolen Public Safety Complex, Classroom #1134, 505 W. Felix Street.
View the agenda »

Deferred Compensation Oversight Committee Special Meeting: 1:30 p.m. Dec. 18, 2018; Fort Worth City Credit Union Board Room, 2309 Montgomery Street.
View the agenda »

Canceled City Council Work Session: 3 p.m. Dec. 18, 2018; City Council Conference Room 290, Second Floor, City Hall, 200 Texas Street.

Christmas Social at Hillside Community Center: 6 p.m. Dec. 18, 2018; Hillside Community Center, 1201 E. Maddox.

Civil Service Commission: 6 p.m. Dec. 18, 2018; Bob Bolen Public Safety Complex Auditorium, 505 W. Felix Street.
View the agenda »

Canceled City Council Meeting: 7 p.m. Dec. 18, 2018; Council Chambers, Second Floor, City Hall, 200 Texas Street.

Commercial Board of Adjustment Work Session: 8:30 a.m. Dec. 19, 2018; City Hall, Second Floor, Council Conference Room 290, 200 Texas Street.
View the agenda »

Commercial Board of Adjustment Public Hearing: 9:30 a.m. Dec. 19, 2018; City Hall, Second Floor, Council Chambers, 200 Texas Street.
View the agenda »

Holiday Breakfast and Bingo at Southwest Community Center: 10 a.m. Dec. 19, 2018; Southwest Community Center, 6300 Welch Ave.

Residential Board of Adjustment Work Session: noon Dec. 19, 2018; City Hall, Second Floor, Council Conference Room 290, 200 Texas Street.
View the agenda »

Residential Board of Adjustment Public Hearing: 1 p.m. Dec. 19, 2018; City Hall, Second Floor, Council Chambers, 200 Texas Street.
View the agenda »

Christmas Social at Southside Community Center: 4 p.m. Dec. 19, 2018; Southside Community Center, 959 E. Rosedale.

Christmas Bingo at Doc Session Community Center: 6 p.m. Dec. 19, 2018; Andrew Doc Session Community Center, 201 S. Sylvania.

View the full city calendar and current meetings.