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Will Rogers Memorial Center gets a new logo

Posted April 3, 2018

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New logo for Will Rogers Memorial Center
The new logo was created by Ray Gallegos with Utility Design Co.

Will Rogers Memorial Center has a new logo that features its most notable structure: Pioneer Tower.

“While we love the western heritage of Fort Worth’s Molly logo, we needed to develop a better sense of identity for Will Rogers Memorial Center,” said Kirk Slaughter, Fort Worth’s director of public events. “Will Rogers Memorial Center has become one of the most significant equestrian event centers in the world, and since we are marketing to and competing for the top equine events from across the U.S., we feel it is important and the right time to create a better sense of visual identity with a new logo and rebranding.”

The architecture, history and Art Deco style were fundamental features in developing the new logo, and since Pioneer Tower is Will Rogers Memorial Center’s most notable structure, it made sense to feature it in the new mark.

Ray Gallegos with Utility Design Co. created the new mark and logo.

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Building Standards Commission Pre-Meeting: 9 a.m. Sept. 24, 2018; City Council Conference Room 290, Second Floor, City Hall, 200 Texas Street.
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Building Standards Commission Meeting: 9:30 a.m. Sept. 24, 2018; Council Chambers, Second Floor, City Hall, 200 Texas Street.
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Task Force on Race and Culture: 5 p.m. Sept. 24, 2018; University Christian Church, 2720 S University Drive.

Community Action Partners (CAP) Council: 2 p.m. Sept. 25, 2018; La Gran Plaza, 4200 South Freeway, Suite 2310.
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Fort Worth Local Development Corporation: 2 p.m. Sept. 25, 2018; City Council Conference Room 290, Second Floor, City Hall, 200 Texas Street.
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Fort Worth Local Development Corporation: 2 p.m. Sept. 25, 2018; City Council Conference Room 290, Second Floor, City Hall, 200 Texas Street.

City Council Work Session: 3 p.m. Sept. 25, 2018; City Council Conference Room 290, Second Floor, City Hall, 200 Texas Street.
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Active Transportation Projects Open House: 6 p.m. Sept. 25, 2018; Fort Worth Central Library, 500 W 3rd St.

City Council Meeting: 7 p.m. Sept. 25, 2018; Council Chambers, Second Floor, City Hall, 200 Texas Street.
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Metropolitan Area EMS Authority/MedStar Mobile Healthcare: 10 a.m. Sept. 26, 2018; MedStar Mobile Healthcare, 2900 Alta Mere Drive.
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City Plan Commission Work Session: 11:30 a.m. Sept. 26, 2018; City Hall, Second Floor, Council Conference Room 290, 200 Texas Street.
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City Plan Commission Public Hearing: 1:30 p.m. Sept. 26, 2018; City Hall, Second Floor, Council Chambers, 200 Texas Street.
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Park and Recreation Advisory Board Work Session: 3 p.m. Sept. 26, 2018; Deborah Beggs Moncrief Garden Center Fort Worth Botanic Garden, 3220 Botanic Garden Boulevard.
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Park and Recreation Advisory Board Meeting: 4 p.m. Sept. 26, 2018; Deborah Beggs Moncrief Garden Center Fort Worth Botanic Garden, 3220 Botanic Garden Boulevard.
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Hemphill Street Improvements Project Meeting: 6:30 p.m. Sept. 26, 2018; Victory Forest Community Center, 3427 Hemphill St.

Breakfast at the BAC: Soft Skills of Leadership: 7:30 a.m. Sept. 27, 2018; James E. Guinn Entrepreneurial Campus, Business Assistance Center, 1150 S. Freeway.
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Quickbooks for Beginners - Desktop and Online Editions: 9 a.m. Sept. 27, 2018; James E. Guinn Entrepreneurial Campus, 1150 S. Freeway.
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Emergency Physicians Advisory Board: 12:30 p.m. Sept. 27, 2018; TCMS Building, 3rd Floor, 555 Hemphill.
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Collective Bargaining Negotiations between the City and the International Association of Fire Fighters, Local Union 440: 1 p.m. Sept. 27, 2018; IAFF Local 440 Office, 3855 Tulsa Way.
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Responsible Pet Ownership Class: 6 p.m. Sept. 27, 2018; Chuck Silcox Animal Care & Adoption Center, 4900 Martin Street.

Active Transportation Projects Open House: 6 p.m. Sept. 27, 2018; Southwest Regional Library, 4001 Library Ln.

Crud Cruiser Mobile Waste Collection: 9 a.m. Sept. 29, 2018; Southside Customer Service Center , 4100 Columbus Trail.

Stop Six Family Festival: 10 a.m. Sept. 29, 2018; Eastover Park, 4300 Ramey Ave.

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